Inspired By Lack Of Color Style
There are some things that inspire me the last time: fashion campaigns and lookbooks which are created by brands. When you set up a new product or collection and show it to the audience it is very necessary to choose the right and creative way for introducing. Everybody knows that today you won’t be noticed just because of beauty clothes. People appreciate and remember beautiful photos, presentations, while the promo video and teasers have become as a kind of art! There are few brands, which I’m a fun of and get a great aesthetic satisfaction while watching their new campaigns: MANGO, Lack Of Color, Stradivarius, Brixton, H&M.
Inspired by blossom and green Australia, woman’s beauty and bright Lack Of Color photos, I also decided to create a little story and bring you feelings of hot summer days, fresh sea breeze and quite chill shadow, which is such a pleasure during the summer heat.
While I was making this outfit, I wanted to show how easy you could wear a black hat with a light see-through dress as in a city, so during the countryside weekend. But only instead of sandals, choose the HUNTER boots.
And yes, I hope everybody understood that hats are a statement accessory which will never be out of trend. That’s why it is really worth to buy it. Each outfit will be upgraded and more interesting if you’ll add a good detail in it.
Photo Story by Olga Beznos.